Literacy Leadership Development: Why Principals and APs Need Training Too

By Krista L. Johnson, Ph.D.August 13, 2026

Reading proficiency is a school-wide outcome, so it is a leadership job principals and APs are rarely trained for. What literacy leadership development covers, and why leaders must coach instruction, not just manage programs.

A line illustration of three people around an open book on a navy background, for a guide to literacy leadership development for principals.

Literacy leadership development equips principals, assistant principals, and instructional coaches with the knowledge and systems needed to lead literacy improvement at scale: scheduling, coaching, data use, professional learning communities, and school culture. It matters because reading outcomes depend on leadership and systems, not curriculum and teacher training alone.

The blind spot in most literacy plans

Schools invest heavily in teacher training and new curriculum, and then wait for reading scores to move. Often they do not, and the reason is a blind spot: the plan treated literacy as something teachers do, when reading proficiency is actually a school-wide outcome produced by a whole system. That system, the schedule, the materials, the coaching, the data routines, the culture, is built and maintained by leaders. When leaders are not developed to build those systems, even well-trained teachers work against the grain of a school that is not set up to support them.

This is why literacy leadership development is not a nicety. Principals and assistant principals are typically trained as general instructional leaders and managers; few are prepared specifically to lead a literacy transformation. Closing that gap is often the highest-impact move a district can make.

Why reading is a leadership problem

The evidence on reading instruction is strong and increasingly well known. Yet the science of reading still hasn't reached every classroom, and the reason is rarely that teachers do not want to teach well. It is that awareness is not implementation, and closing that gap depends on conditions only leaders can create: protected time, aligned materials, coherent expectations, and sustained support. Those are leadership decisions. A teacher cannot protect her own literacy block against a master schedule; a coach cannot align the assessment calendar. The people who can are the ones a literacy leadership program develops.

What literacy leadership development covers

Strong leadership development builds the leader's ability to create and manage the conditions that make good instruction possible. In practice, that means learning to strengthen a specific set of enabling conditions.

Condition leaders buildWhy it matters
Adult professional cultureSets whether new practice is embraced or merely tolerated
Master schedulingProtects time for core literacy instruction and intervention
High-impact PLCsTurns team time into real work on instruction and student evidence
Coaching and feedback systemsProvides the ongoing support that changes practice
Teacher content knowledgeEnsures teachers understand how reading develops
Data systemsLets instructional decisions rest on evidence, not impression
Aligned instructional materialsGives teachers tools consistent with the science of reading

Notice that almost none of these is about a leader delivering instruction. They are about a leader designing a system in which good instruction can happen and last.

Leaders must be able to coach instruction, not just manage programs

There is one capability that separates leaders who move reading outcomes from those who adopt programs and hope. They can coach instruction, not merely manage it. A principal who can walk into a classroom, recognize strong and weak literacy practice, and give a teacher specific, useful feedback is worth more to reading outcomes than one who can only track whether the curriculum was purchased and the training attended. Developing that coaching capacity in leaders, so it does not depend on a single outside expert, is central to serious literacy leadership development.

What strong leadership development looks like

The same principle that governs teacher development governs leader development: a workshop builds awareness, but changing practice takes sustained, applied learning over time. Effective literacy leadership development is therefore a yearlong process, not an event. It brings a school's leadership team together to build a shared improvement plan, then supports them through the year with on-site cycles of planning, classroom walkthroughs, and structured practice at coaching real teachers, gradually releasing responsibility from an expert coach to the leaders themselves. It is grounded in the school's own data and classrooms, not generic scenarios.

This is the model behind Eight Strands' Literacy Leadership Program: a yearlong partnership that develops a school's instructional leadership team to build coherent systems and to coach instruction directly, so that improvement is owned by the school rather than dependent on an outside provider.

Why it matters

Lasting improvement in reading rarely comes from a curriculum purchase or a round of teacher training on their own. It comes when leaders build coherent instructional systems and actively support teachers in delivering strong instruction. Developing leadership capacity is what turns a good literacy plan into a functioning literacy system. Schools do not improve because a program was purchased or a workshop was delivered. They improve because the conditions that allow excellent instruction exist consistently, in every classroom, every day.

Frequently asked questions

What is literacy leadership development?

It is training that prepares principals, assistant principals, and instructional coaches to lead reading improvement, by building the systems strong instruction depends on: scheduling, coaching, data use, professional learning communities, materials, and culture. It focuses on the leader's role in creating conditions for good instruction, not on delivering instruction directly.

Why do principals need literacy training if teachers are already trained?

Because reading proficiency is a school-wide outcome produced by a system leaders control. Teacher training introduces good practice, but whether that practice takes hold depends on time, materials, coaching, and expectations, all leadership decisions. Well-trained teachers underperform in a school that is not set up to support them.

What should literacy leadership development include?

It should build leaders' ability to strengthen enabling conditions, adult culture, master scheduling, effective PLCs, coaching and feedback systems, teacher content knowledge, data systems, and aligned materials, and, crucially, to coach instruction themselves. It should be sustained across a year, grounded in the school's own data and classrooms.

What is the difference between managing a program and coaching instruction?

Managing a program means tracking whether a curriculum was bought and training attended. Coaching instruction means observing teaching, recognizing strong and weak practice, and giving teachers specific, useful feedback. Leaders who can coach instruction move reading outcomes; leaders who can only manage programs often do not.

How long does literacy leadership development take?

Meaningful development is generally a yearlong process rather than a single workshop, because building leadership capacity, like changing teacher practice, requires sustained, applied learning over time. Effective models combine cohort learning with on-site support and repeated practice at coaching real teachers.

Keep reading

The enabling conditions and the emphasis on leaders coaching instruction reflect the research on implementation and school improvement, and Eight Strands Literacy's Literacy Leadership Program model.

About the author

Krista L. Johnson, Ph.D.

Chief Executive Officer

Krista L. Johnson, Ph.D., is the Chief Executive Officer of Eight Strands Literacy. She holds a Ph.D. in Communication Sciences and Disorders from Northwestern University, with research in auditory neuroscience, and graduate training in specific learning disabilities. She leads the organization's work helping schools put the science of reading into practice.

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